What will you want next?

 I like to watch Mad Men. The leading man reminds me of old photos of my dad. My dad wore neat suits, white shirts and a skinny tie. He was very dapper. That was the requirement of salesmen back in the day.

I also like to see the way the business people acted (or the way the writers think they acted) back in the day. The way women are portrayed is quite interesting too. On the show last night, one professional woman confessed to wearing a wedding ring even though she wasn't married. She said it kept unwelcome advances at bay. Clever woman. 

This post isn't about all that, but that is some interesting things about the TV show for me. This post is about a comment on Mad Men last week. The ad men were using a focus group to test out an idea. The results were not what they hoped for exactly. The head creative said something like: How can they talk about something they don't know is possible.

I really liked that. I can think of many products I have that I didn't know were possible. I love Skype and use it every week to talk to my family in Australia. I used to think mascara was the only way to thicken lashes, but then there was Arbonne lash enhancer. I never thought I would be able to make a photo book so easily, I should have invented that! 

So it is important to find out what a customer wants, but just as important to find out what they will want if they know it is possible. 

Comments

[MorseFlossie]

I received my first mortgage loans when I was 25 and that supported me very much. Nevertheless, I need the financial loan once more time.