« Collaborate | Main | Good Judgment »

What about this real estate market?

As a real estate professional, almost everyday I get asked “about this market,” which houses are selling and how they are being sold. It’s not the easiest question to answer but…in a marketplace where days on market are elevated and inventory levels are high, I recommend the following when considering selling a home:

  • PRICE your home at the price at which you need to sell, eliminating “negotiating room” and increasing your likelihood of showings and offers. You’d rather turn down multiple offers than never receive any.
  • PRICE your home to be the #1 or #2 most attractive option amongst its competition in the market, rather than at the market average for homes in your neighborhood. Hfs1_small_3
  • ENSURE that your property is immaculately presented. When the market affords buyers too many options you have to make sure that the showings you do receive are effective.
  • EXPECT a good 6 month period to wrap up the sale of your home.
  • INTERVIEW more than one REALTOR® for the job of selling your home. You must partner with an agent with MLS exposure, extensive online marketing coverage, aggressive and proactive marketing tactics, solid negotiating experience and training, and a clear and strategic marketing plan. The days of signs in yards selling homes are over!
  • BE PREPARED for low offers and don’t be offended by them. Buyers are trying their luck in a marketplace where some homes ARE overpriced. If you price your home correctly this should not be an issue.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e398252c958833010534b9ed6c970c

Listed below are links to weblogs that reference What about this real estate market? :

Comments

I have only sold two homes, but I think price is the most important factor. It isn't all that difficult to arrive at a marketable price. Comparison pricing is readily available, don't ignore it. Next, if you are not a good house cleaner, hire one! When I was shopping for my first home, over 30 years ago, one house had dog crap on the carpet. It made the worst possible impression and I still remember.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Vision:  The Business Network Group is a community of growth-oriented individuals sharing each others goals and challenges in a professional environment.  Read More...
About this blog:  Our members are a group of talented people from widely varied professions.  Here we share our thoughts on things related to our respective occupations as well as best practices for business and networking.  Hopefully you will find something useful to help you succeed in business and in life.  Click here to browse our member directory


Members only