Improve Customer Retention with Cards

How do you communicate with your customers? Research proves time and again that it's more cost-effective to keep a customer than to find a new one. One way to improve your customer retention rate is to be the person they think of when it's time to make a purchasing decision.

You have several opportunities throughout the year to touch your customer.

Sending a card is a convenient way to communicate. The following are card-sending events you might consider.

• Birthdays
• Holidays
• Anniversaries
• Condolences
• Celebrations
• Motivational
• Thank yous