How do you communicate with your customers? Research proves time and again that it's more cost-effective to keep a customer than to find a new one. One way to improve your customer retention rate is to be the person they think of when it's time to make a purchasing decision.
You have several opportunities throughout the year to touch your customer.
Sending a card is a convenient way to communicate. The following are card-sending events you might consider.
- Birthdays
- Holidays
Anniversaries- Condolences
- Celebrations
- Motivational
- Thank yous
Comments